Announcing a major acquisition and the global rebrand of a financial services giant.
Following their acquisition of ABN•AMRO, the Royal Bank of Scotland commissioned us to create a long-form video presentation to win the confidence and trust of customers and personnel.
![](https://freight.cargo.site/t/original/i/842468784f4f72e5cc4990d84f7a08509fd683e632155cddaf551b75e8d3da54/Screen-Shot-2023-08-08-at-12.24.06-PM.png)
![](https://freight.cargo.site/t/original/i/8b5d45241d1fde470e30c3d250db6b7c8107979cdf322710d092f940925e260c/Screen-Shot-2023-08-08-at-12.25.35-PM.png)
![](https://freight.cargo.site/t/original/i/b5bffcdc53b650732d391b4a4aaaef8b4d17d432ffa56032775a581505584f4d/Screen-Shot-2023-08-08-at-11.37.21-AM.png)
![](https://freight.cargo.site/t/original/i/8ee4dd9e230e8b2d288d80b4b60a7b5239add0ada62facb364fb0f284ccc305c/Screen-Shot-2023-08-08-at-11.38.23-AM.png)
![](https://freight.cargo.site/t/original/i/e0e0de5df474c6a2132f53774450bf02bf0ed3e86f82712c3fa6ca73244662af/Screen-Shot-2023-08-08-at-11.22.43-AM.png)
![](https://freight.cargo.site/t/original/i/7e1aed994d3fcde54e9f57bc675d3a554fa0da68f93b2232812ac7ae3b90fde8/Screen-Shot-2023-08-08-at-11.10.18-AM.png)
![](https://freight.cargo.site/t/original/i/ab8fb6cb462eef1a6241811a0973fb0591b3f1c5dae234e42678492888a71b3c/Screen-Shot-2023-08-08-at-12.26.05-PM.png)
![](https://freight.cargo.site/t/original/i/90031dd572c02df9dbb763fee2a0acde17fdb4b67f21a7130d34c2c00a8906fd/Screen-Shot-2023-08-08-at-11.10.42-AM.png)
RBS wanted to reinforce a deep trust in their new personnel and shore up the absolute confidence of their new customers internationally.
[ Confidential video is available by request ]
↓
GoDaddy Olympics | Darling Square | Sydney Dance Company | Canon Australia | Sydney Confidential | River in the Sky